There is something about the look and feel of megacorps that I find uniquely appealing. Often featured in science fiction, these giant conglomerates hold monopolistic control over multiple markets, wielding enough power to act as governments. Though their motives are, at best, dubious, their ambition is unmatched—an element that is inherently reflected in their branding. The identity created for SYNQ, a fictional corporation pioneering the virtual experience by "digitizing" the human race, pays homage to this fascination.